The Shoreline in SmartCity launches its corporate identity
The Shoreline, a mixed use development that breaks the mould for bespoke living in south of Malta revealed its new visual identity, underpinning the ambition that will be the foundation for the unique seafront project. The Shoreline in SmartCity, Kalkara, will be home to more than 400 residences on the sea, and a 30-outlet shopping mall comprising of 18,000 square metres of net rentable space, and three levels of underground parking.
The new logo takes its inspiration from the calm waves of the sea that will cradle its doorstep and reflects the values and visions of Ricasoli Properties Ltd, a privately-funded entity overseeing the €145 million project.
At the heart of the new corporate identity is a patterned and repeated ‘E’ in three lines; picked from the brand name itself, The Shoreline, that symbolises the convergence of three elements that define the development: live, work, play.
The visual identity was developed by TBWA\ANG. The Shoreline should be making waves very soon.
- June 28, 2017 No comments Posted in: Press Launches Tags: Corporate Identity, SmartCity, The Shoreline
Related posts
-
Transport Malta responds to allegations of the berthing of boats with the AUM quay April 19, 2024 | No comments
Transport Malta unequivocally clarifies that none of its officials has jurisdiction on the management
of berthing of boats with the AUM pier in Bormla. -
Malta Public Transport Invests €8 million in 30 New Buses April 19, 2024 | No comments
Malta Public Transport has announced a significant investment of €8 million in the acquisition of 30 new buses to improve the reliability of the bus service, while catering for the rising demand for public transport in the country.
-
Easter Joy Beyond the Basket: Lidl Malta Supports Local Organisations this Easter April 9, 2024 | No comments
This Easter, Lidl Malta, a leading supermarket chain on the Maltese islands, built on the foundation of strong community values, extended the season’s joy beyond the supermarket aisles.
-
Emirates embraces Easter onboard and in lounges March 30, 2024 | No comments
Celebrating the occasions of Easter in March and Orthodox Easter in May, Emirates will be serving traditional lamb and an array of chocolate desserts in the lounges, hot cross buns and Easter bread onboard, sweet surprises for kids, and all the latest and greatest new family-friendly movies on ice.