THE NEW LOOK… A BREATHTAKING REVOLUTION
Pictured above: Nathalie Portman is the face for the new Diorshow New Look mascara campaign
In 1947, astonishing and shocking, Christian Dior’s first collection completely overturned the codes of the era with its floral-inspired shapes, rich colours and full skirts. “It’s a New Look!” exclaimed the legendary Harper’s Bazaar editor Carmel Snow when she first beheld the groundbreaking collection.
Totally unexpected among the rigour of the 40s, the New Look established the three founding pillars of the House of Dior: the desire to revolutionize established conventions; the ability to transform and enhance women and their look; and finally, the use of extravagant amounts of fabric to create new shapes of breathtaking volume.
2012 draws inspiration from these original values of the Dior “New Look” with an exceptional mascara: Diorshow New Look. This revolutionary formula creates multi-dimensional volume for a dramatic, lash-multiplying effect. Much like the voluminous shapes of the 1947 New Look, Diorshow New Look creates an unprecedented, voluminous effect.
DRESSCODE: COUTURE
Diorshow New Look dresses the eyes in three, breathtakingly deep shades: New Look Black, New Look Brown and New Look Blue.
NEW LOOK DESIGN
Diorshow New Look could not exist without a new bottle with an original shape and new lines. Smaller, but with the same capacity, this new design plays on the absolute chic of black lacquer. Its outer signs of elegance include a silver logo-mania ring and a lid stamped, in the manner of a Couture seal, with Christian Dior’s initials.
- February 28, 2012 No comments Posted in: Press Launches
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