TheCorner.com – a one-of-a-kind shopping experience

Dizz Group hosted the grand opening of its latest luxury boutique, TheCorner.com, in St Julian’s on 18 November.

Diane Izzo, Chairperson and Executive Director of the Dizz Group, and Vittorio Chalon, Chief Executive Officer of TheCorner.com, cut the ribbon to mark the opening of the 400 m² boutique, spread on three floors, just opposite Portomaso.

TheCorner.com is a unique combination of physical stores – there is a network of stores already open in three countries across Europe – but also online shopping, bringing designer fashion that is constantly updated and ever changing.

“For us, the customer is the centre line and our services revolve around ensuring their ultimate satisfaction,” Mr Chalon affirmed. In this digital age, TheCorner.com is building on its market research that shows that while clients spend no more than three minutes in an online store, they are prepared to dedicate at least half an hour to browsing through a physical store.

“Customers visit our stores because they want to feel good about themselves, celebrate their achievements and to seek gratification from what they own,” Mr Chalon pointed out. “The best stores in the world are not those that have the biggest selection.

“They are the stores that have the right selection and they are the stores that the consumer visits because they say, ‘the salesperson knows me and knows my tastes’.”

A shopping experience at TheCorner.com is geared at offering to take clients beyond their comfort zone. Their desired reaction is ‘Wow, I would not buy this item by myself but it’s cool and everyone has told me it’s cool!’ “We want our customers to trust us and have the confidence that they can get the right advice when shopping in store,” Mr Chalon said.

Ms Izzo said: “We have quickly established an excellent relationship with TheCorner.com and see great potential in being part of a growing network with an ever-expanding range of fashion items from established and up-and-coming labels.

“We already offer an exciting selection of men’s fashion, women’s fashion and accessories at our new Boutique and complement that with whatever catches their fancy in the online store. This is a shopping experience that you will want to try.”

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