Tuesday 16 October 2018

#LETSSHAKEITUP: THE NEW HEIDI KLUM AND LIDL FASHION COLLECTION BRINGS COLOUR IN EVERYDAY LIFE 

As of the 17th September, Lidl and Heidi Klum launch the 5th “Esmara by Heidi Klum” collection #LETSSHAKEITUP. The range presents the coolest autumn shades with over 20 indispensable items in different hues of pink, red and burgundy, all available at a convenient price in line with the Chain’s usual offering. The new fashionable collection gives a new look to your wardrobe with endless combination possibilities.

The fifth collection, which comes as a result of collaboration between Lidl and Heidi Klum, is rather casual but at the same time flamboyant. It includes various outfits inspired by classic style guides, which thanks to bright and intense colours, bring energy and liveliness to daily routine. The new range includes over 20 garments made up of clothes and accessories which offer a modern and versatile look, suitable for any style at a convenient price.   

“I love trench coats, turtleneck sweaters and jeggings,” says Heidi Klum. “In my new collection especially thought of for Lidl, minimal garments light up the trendiest shades of red and become the must-haves of the season.”

The Colour-Blocking Style 

From shocking pink to sophisticated burgundy, the new #LETSSHAKEITUP limited edition gives your everyday outfit a red signature. From burgundy jeans to oversize fuchsia cardigans to carmine trench coats, the bright highlights are perfect to give your wardrobe a twist. The range balances blouse and sweater looks with timeless black colours and delicate beige tones. 

“Our collection includes garments that have always been women’s favourites; they come with an excellent quality-price relationship. The more neutral shades are combined with a spirited style to create a classic chic outfit. This gives our clients the possibility to rekindle their creativity together with a unique style to show off at the office, at school and throughout the small everyday moments” states the Lidl Malta Management. 

Available in all Lidl outlets from the 17th September 2018 

The new “Esmara by Heidi Klum” #LETSSHAKEITUP collection will be on sale from the 17th September 2018 in all the 8 Lidl outlets during the “Lidl Fashion Week”. In addition to the clothes, the collection incorporates glamourous accessories such as patterned scarves. The limited edition will be available in all the Lidl stores across Europe and the United States, that is, in over 10,500 outlets.

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