Atlas Insurance has teamed up with TVMSport for UEFA Euro 2020TM, and will be offering football fans the chance of winning a Uniforia official match ball every day by choosing the best moment of every match day during the month-long tournament – be they sporting feats, gestures of sportsmanship and fair play, as well as unique fan reactions and other special moments.
“Atlas Insurance is celebrating the upcoming UEFA Euro 2020TM football tournament through ‘Atlas Matchday Moments’ – a competition which will bring us closer together, against the backdrop of the beautiful game, especially after the challenging period we have been through in the last 18 months,” said Robert Micallef, Chief Commercial Officer of Atlas Insurance.
“Though physically apart to safeguard everyone’s health, we want to be part of the joy that this colourful festival of football offers. Atlas Insurance has a keen interest with sports and the promotion of a healthy lifestyle, through a host of initiatives and sponsorships.”
In order to win with ‘Atlas Matchday Moments’, fans will need to tune in every day on TVMSport and follow the post-match discussion, during which three most memorable moments of the match day will be shown. The following day, Atlas will post these moments on its Facebook page and fans will be invited to vote for one using reactions. In the evening, during TVMSport, the winning moment of the previous match day will be announced, and a fan will be chosen at random from all the voters.
“PBS through TVMSport is proud to bring all the action, colour and drama of UEFA Euro 2020TM to each and every Maltese household,” said Dr Mark Sammut, Executive Chairman of the Public Broadcasting Services. “As exclusive rights holder for the Maltese Islands, PBS will be showing all 51 UEFA Euro 2020TM matches live and in state-of-the-art high definition, as well as keeping viewers updated on all aspects of the Final Tournament in 11 European cities with wrap-around programming every day for the duration of the event.”
22 lucky winners will take home the unique UEFA Euro 2020TM Uniforia official match ball from Atlas Insurance – a great memento of a special edition of the tournament which is taking place a year late due to COVID-19, yet still carrying 2020 in the name.
Meanwhile, Atlas Insurance will also be inviting its employees to participate in an internal competition ‘#TeamAtlas Matchday Moments’, who will be encouraged to share their own memorable moments and experiences during the Euro.
‘Atlas Matchday Moments’ is the latest initiative by Atlas Insurance in a series that promotes sports of all kinds to a wide audience. Through the Atlas Young Athlete of the Month, the sponsorship of Melita FC and other initiatives, Atlas Insurance underlines the importance of sportsmanship, as the competitive determination of athletes inspires more people to be successful in all aspects of life.