Sunday 21 April 2024

Third Calliope store now open at Centerparc, Qormi

DIZZ Group has opened the third Calliope store in Malta at Centerparc, Qormi.

During the pandemic in 2020, despite the global challenges facing the business community, DIZZ Group refurbished and doubled the floor area of its first Calliope store at Bay Street, St George’s Bay. The store on Level 1 now covers 500 m2 and includes the full men’s, women’s and kids’ ready-to-wear collections on display.

Calliope, the sister brand of Terranova, is the only brand in the fast fashion industry with a modern, clean, particular style that has a very Italian touch. “We like to define the Calliope style as glamour light,” a DIZZ Group spokesman said.

The collection is being updated each week with great promotions in stores and a new Glam Loyalty Card has also been launched, offering exclusive offers to all shoppers.

“DIZZ Group has ambitious plans for this brand, with a 400 m2 store already opened at Dmall in Tigné Point, Sliema, and the new store on 450 m2 that just opened in Centerparc, Qormi.

This latest opening is a highly strategic move for the Group and the brand, taking a large footprint from the current Terranova store to also house Calliope. “We anticipate an overall increase in sales within Terranova and the launch of a new brand within the mall,” the spokesman added.

Even larger stores are also on the drawing board to open in the coming seasons. Calliope is one of the fastest growing fast fashion brands in the world with 88 stores in 19 countries. “DIZZ Group is proud to be associated with such a highly successful brand,” the spokesman said.