Philip Morris International’s (PMI) innovative IQOS products are making their first entry into the market of Malta through CLFS’s distribution network, marking the beginning of a new and dynamic presence in the local market.

This partnership brings together the global expertise and technological innovation of IQOS with CLFS’s strong local network, ensuring the effective distribution of the products and immediate consumer access to them. Whereas quitting smoking altogether is the best option these products respond to the evolving needs of the modern market. IQOS products do not serve smoking cessation purposes, they are intended exclusively for use by adult smokers who do not quit smoking.

Speaking at the launch event hosted yesterday by PMI for the introduction of IQOS products, the company’s Country Manager for Malta, Mr. Konstantinos Moraitis, stated: “The arrival of IQOS in Malta is an important milestone and marks the beginning of a new era for adult smokers. This is not simply the launch of a new product, but a meaningful choice: the opportunity to leave cigarettes behind and choose a better alternative. With technology based on heating rather than burning, IQOS introduces a new standard, proving that progress begins with the decision to switch.” IQOS ILUMA, the latest generation of heated tobacco products, features the innovative SMARTCORE INDUCTION SYSTEM™, which heats tobacco through induction.

Philip Morris International (PMI) holds a leading position in the production and commercialization of smoke-free tobacco and nicotine products worldwide. IQOS technology is available in 108 countries and has been chosen by approximately 43 million adult consumers globally. PMI’s partnership with CLFS further strengthens the availability of its innovative products, responsibly offering adult consumers in Malta access to advanced alternatives.