Introducing the Westin Well-Being Movement, featuring New Partnerships, Programs and a Dedicated Council of Wellness Experts
The Westin Dragonara Resort has opened its doors to the public as part of the global launch of the Westin Well-being Movement, a campaign designed to enhance the well-being of guests and associates around the world. The year-long initiative, $15 million campaign will introduce a string of innovative partnerships and programs across Westin’s six brand pillars: Sleep Well, Eat Well, Move Well, Feel Well, Work Well and Play Well. Today’s launch coincides with the International Day of Happiness and Well-being and the Spring Equinox – traditionally recognized as the season of renewal.
From March 20th till Thursday 27th March, The Westin Dragonara Resort, will welcome guests, associates and consumers to experience the brand’s signature well-being programs, including a Westin Oasis set up in the lobby area where guests can experience the Westin’s six brand pillars: Sleep Well, Eat Well, Move Well, Feel Well, Work Well and Play Well. The Westin Dragonara will also be organizing an Open House Event on Sunday 23rd March. The event will consist of complimentary access to WestinWORKOUT gym as well as a 15% discount when dining at Palio’s Restaurant or The Terrace Restaurant during Sunday Lunch. Kid’s activities will be taking place in both restaurants and complimentary parking is offered to all patrons. From 16.00 onwards DJ Mr Armand will be playing renewing tunes at the ORVM Lounge and Piano Bar – the perfect spot to chill on a Sunday afternoon. The Westin Dragonara is one of 200 Westin Hotels & Resorts around the world to invite guests and non-guests to experience a world of well-being.
“We at The Westin Dragonara Resort are honored to be part of the 200 Westin Hotels and Resorts worldwide celebrating and launching The Westin Well Being Movement. The new partnership with ‘Headspace’ will continue in enhancing the Westin Guests’ Experience as well as ensure that our guests feel refreshed and renewed after their stay at The Westin Dragonara – be it a leisure stay or a work related stay. At Westin we are committed to offer our guests unique experiences, ranging from the Heavenly Bed for a peaceful sleep, to Superfoods at breakfast to help one start the day on a healthy note as well as Gear Lending, offering guests New Balance apparel which they can rent and use during their stay, to name a few. The Westin’s six brand Pillars Sleep Well, Eat Well, Move Well, Feel Well, Work Well and Play Well are being brought to life this week in our lobby for Guests, Associates and the local commuters to learn and experience The Westin Brand” said Mr Michael Camilleri Kamsky General Manger at The Westin Dragonara Resort Malta
Mindfulness and Meditation Pioneer Checks-In to Westin Hotels
The Westin Well-being Movement will launch globally with Headspace, its first new partnership of 2014 aimed at helping guests “feel well.” Headspace founder and meditation pioneer Andy Puddicombe, will lead the charge as the authority for the brand’s “Feel Well” pillar and is the first appointee to the Westin Well-being Council – a diverse advisory board composed of renowned thought leaders, each of whom aligns with a specific wellness brand pillar. Westin is the first hotel brand to launch a brand-wide mindfulness and meditation program and through its new partnership with Headspace will help guests to “feel well” by providing customized content through a dedicated space on Westin.com including videos and seven custom meditation exercises. Specifically curated for Westin guests, the program was designed to address the needs of both leisure and business travelers, pre and post-stay and including programs to help guests get ready for the journey, sleep, switch off from work, how to use technology mindfully and more. Westin will also introduce Headspace modules that were developed exclusively for its associates around the world to help promote wellness in the workplace.
The Westin Well-being Movement is a natural extension of brand’s historic commitment to health and wellness. The inspiration for the brand’s wellness strategy, the iconic Heavenly® Bed (Sleep Well) is beloved by guests and lauded as one of hospitality’s great innovations. Westin’s global partnership with SuperfoodsRx (Eat Well) offers guests food that fuels the body with rich antioxidants and tastes great. WestinWORKOUT, RunWESTIN and Westin Gear Lending with New Balance (Move Well) together pack a formidable punch and offer guests a holistic fitness solution. The brand’s nature-inspired design, signature sensory welcome and Heavenly Bath and Heavenly Spa (Feel Well) offer a relaxing respite from the rigors of travel. Tangent (Work Well), the innovative workspace concept modeled to support today’s mobile traveler, is receiving rave reviews and high usage from guests. Westin Weekend (Play Well) signature experiences are designed to let guests escape, discover and relax without all the hassles and restrictions other brands impose. The brand’s new digital destination guide, Westin Finds from AFAR, provides guests with uniquely curated travel experience.
For more information on the Westin Well-being Movement and The Westin Dragonara Resort, please visit westinmalta.com, facebook.com/westinmalta or follow the property on twitter.com/westinmalta.