Thursday 22 June 2017

61 - Emirates leads premium segment - 1

Emirates leads premium segment

Innovative on-board products have reset expectations for flying First and Business Class

Emirates is the number one airline for premium capacity measured in international ASKMs (Available Seat Kilometre), clocking in 876 million ASKMs per week, according to OAG schedule data for April 2014.

Emirates has the highest available international premium capacity measured in seat kilometres deployed.  This is primarily due to the long haul nature of Emirates fleet deployment.

On 9th July the airline received delivery of its 50th A380, configured with 90 First and Business Class seats, further adding to Emirates’ average weekly capacity of over 191,000 premium seats according to OAG data from April 2014. This distinctive double-decker aircraft not only represents a new generation of efficient aircraft technologies, but also an industry step-change in terms of the onboard experience.

Tim Clark, President of Emirates Airline commented: “Our A380 is a showcase for many of our innovative and iconic on-board products – such as the Shower Spa, Onboard Lounge, and the First Class private suite.

“When we signed up for the A380, we had a clear vision for how we would deploy these aircraft. At the same time, we also saw a tremendous opportunity to take the flying experience to whole new levels. Our efforts have paid off, and our customers love flying the A380.”

Over 27.5 million passengers have flown on Emirates’ A380s since 2008, with premium and overall seat factors on the A380 fleet consistently outperforming the network.

Emirates continues to be exceptionally committed to its First Class product. Globally, Emirates’ First Class capacity grew by 6% over the last year, while First Class passenger traffic increased by 8%. This demonstrates both the popularity of the First Class cabin and the demand for the product. Across the network, First Class demand is strong, particularly on routes to Europe, Africa and the Middle East, recording consistently high load factors of over 70 percent.

Emirates is in the advanced stages of developing a new First Class “bedroom concept” for its A380 and new Boeing 777 fleets.

Emirates operates the world’s largest fleet of A380s, with 50 in service, and another 90 pending delivery. It also operates the world’s largest fleet of Boeing 777s with 139 in service and another 205 on its order books.

Emirates currently operates daily scheduled flights from Malta to Dubai using a Boeing 777 aircraft.

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