For the second consecutive year, Vodafone was chosen as the telecommunications partner for the Isle of MTV held at the Granaries. Numerous people, particularly youngsters tried their luck at Vodafone competitions organised specifically for the Malta Music Week Events. Many participants were declared winners, including the sought after ‘meet and greet’ initiative which meant that two lucky winners, Aidan Vella and Eilieen Spiteri could personally meet artist Jessie J.
An initiative that caught people’s attention was the artistic challenge launched by Vodafone on the night. “To celebrate this special and joyous event, we decided to install a backdrop including inspirational messages from popular songs by Rita Ora and Jessie J, “Stop for a minute and Smile” and “Shine your light”,” said Maria Vella Galea, Brand Manager at Vodafone Malta. “All those present had the opportunity to take part in Vodafone’s artistic challenge and draw and fill in the words of the backdrop, whilst entering a competition with a chance of winning 1 of 6 Samsung Galaxy Y. It was great fun to see people putting in their own personal touch on our installation, giving their input in a fun and creative way and colouring away as the night drew to an end.”
During the event, Vodafone promoted their latest Summer offers including the Talk Non Stop Plan at 10c per call to all local Vodafone numbers and a discount of €50 off the Samsung Galaxy Y to all local Vodafone customers.
The Isle of MTV included international superstars Jessie J, Rita Ora, Rudimental and Afrojack giving 50,000 music fans a night to remember. For the seventh consecutive year, the spectacular locality of Floriana played host to one of the biggest nights in the international music calendar. The show will air across all MTV channels around the world in a 60 minute Isle of MTV Malta programme from 3rd August and it will also be part of the World Stage Franchise.
For more photos of Vodafone’s artistic challenge visit Vodafone’s Facebook page on www.facebook.com/vodafonemalta.