Friday 29 March 2024

Sports, Music and Culture – Emirates Airline spices up exciting sponsorship additions

Hot on the heels of its sports sponsorships including the Emirates Airline Dubai Rugby 7s and the Dubai Football Challenge, Emirates Airline is adding RedFest DXB and Choirfest Middle East to its already diverse portfolio of sponsorships.

In addition, the airline is title sponsor of the Emirates Airline Dubai Jazz Festival – a partnership that began in 2003 and has since attracted almost 390,000 spectators. Emirates sponsors the Emirates Airline Festival of Literature, now in its seventh year, which is expected to attract 30,000 visitors this year and will feature over 130 writers and authors.

Boutros Boutros, Divisional Senior Vice President, Corporate Communications, Marketing and Brand said: “Emirates is well-known for sponsoring world-class sports clubs and properties, but our sponsorship portfolio features a good mix of arts and cultural events as well.”

Outside of the UAE, the airline sponsors Australian Symphonies comprising of the Melbourne and Sydney Symphony Orchestras. In the United States, Emirates sponsors the San Francisco Symphony.

Onboard Emirates aircraft, music comprises of a significant chunk of the content offered on Emirates’ industry-leading ice entertainment system. Ice features over 1,000 music and podcast channels in almost 36 languages spanning genres such as Classical, Opera and Jazz and R&B, among others.  It also has channels dedicated to the Emirates Festival of Literature as well an audio book collection. The ice inflight entertainment system also has a dedicated channel to the symphony orchestras that the airline sponsors.

Emirates operates daily scheduled flights between Malta and Dubai via Larnaca, Cyprus. From its international hub in Dubai, Emirates offers passengers from Malta very convenient connection times to several destinations in the Far East, Australasia, Africa and the America continent.

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