Lidl, Official Partner of UEFA EURO 2024TM, announces the Lidl Kids Team programme, a campaign to give over 1,100 children the chance to be an official UEFA EURO 2024 player escort. ​ The tournament, taking place in Germany from June 14 to July 14, 2024, will see the top national football teams in Europe compete to be crowned European Champion. With 22 player escort spaces available (11 for each team) at each of the 51 football matches in the tournament, there are plenty of opportunities to win an unforgettable experience.

Today, Lidl Malta is launching a lottery-style competition for parents to enter to potentially win a spot on the Lidl Kids Team for their child between the age of 6 and 10 years old. Using the Lidl Plus App, parents need only to complete the relevant in-app entry forms and the winners will be randomly selected to ensure equal chances for all participants. 

With this initiative Lidl wants to bring the millions of football fans together to celebrate the tournament – at home with family and friends or in the Lidl Fan Zones. Lidl Malta customers and their children have a unique opportunity to win the ultimate experience: walking onto the field with EUFA Euro 2024 players in Munich on June 17th, 2024, during the Romania vs. Playoff B winner match. This unforgettable prize includes 2 match tickets, 2 nights accommodation in a hotel, round-trip flights, transfers, and food.

The Lidl Malta Management said, “At Lidl, we put people in the centre of our activities. Working with UEFA, we’re delighted to be able to offer such once-in-a-lifetime experiences to our customers through the Lidl Kids Team programme. We want to show our customers that we’re on their team. Whether that’s finding the best possible prices to make their food shop more affordable, offering the freshest fruit and vegetables, or giving them access to one of the biggest football tournaments out there, we’ve got them covered.” ​

The Lidl Kids Team competition will be open for entries from March 25, 2024 to April 14, 2024. All lucky winners will be informed by Lidl Malta via JPA Agency.