The story of Dior and Gold is a long one, with its origins in the very sound of the name “Dior” whereby “Or” in French means Gold. From his first couture collections at the end of the 1940s, Dior toyed with gold as the ultimate symbol of true luxury and dreams, as seen in his 1947 “Champagnegold” silk Aladdin gown, in the 1949 Pactole gown, golden evening shoes and so on.

Gold was synonymous with refinement, also appearing as a delicate highlighting touch on perfume bottles and the first lipsticks. Inherent in the brand DNA, the fascination with gold did not stop with the passing of Mr Dior, but has continued over the decades.

A new gold is shining at Dior: a theatrical, extravagant, and outrageous gold, whose visual zenith is reached in the gold-saturated images of the J’Adore perfume advertising campaigns.

In whichever way it is used, gold is always symbolic of a doorway into a dream. And today the House of Dior is inviting us to a new enchanted experience with a flamboyant collection created by Tyen, where the colour gold provides the setting for Dior’s emblematic “Rouges” and nail varnishes.

Gold reveals the potency of their shades, and like gold powder thrown into crystal fusion to colour it red, gold equals refinement; it glimmers with luxury.

It was while immersed in the House archives that Tyen, Creative Director for Dior make-up for 30 years, found a new way of making the most beautiful Dior lipsticks even more sublime.

His secret? Unique make-up know-how and a dizzying range of colours. He plays with the precious glimmer of Gold, using it to make Rouge Dior Lipsticks’ Haute Couleur even more glorious.

Inspired by the shimmering glint of gold, he created the “Rouges Or” collection, a clever combination of shimmer and pigment for colour infused with a gold light which radiates on lips and nails.

THE ROUGES OR COLLECTION

A new facet to Rouge Dior

The new lipsticks scintillate, setting lips aglow.

Across the spectrum from red to pink via coral, the most beautiful lipstick shades have been infused with a golden powder. This ultra-fine golden powder does not shimmer like mother-of-pearl but melts like a pigment, revealing all the potency and splendour of the colour.

On the lips, the finish is sheer, vivacious and captivating, with the ever present comfort and plumping hydration of all Rouge Dior Lipsticks.

Rouge Dior has become a jewel.

These jewel lipsticks are available in seven limited edition shades.

ROUGE OR LIPSTICK

For those addicted to the purest, most festive, most daring gold, Dior has created a totally gold lipstick. Red fades into the background making way for precious gold. It is the ultimate shine experience for lips, whose natural colour is revealed through a transparent sheen.

Gold to the end of your fingertips

Glowing in a haze of new light, nails are transformed into precious accessories.

Injected with a golden powder as delicate as that of a goldsmith, Dior Vernis cult shades dress up in a radiant blaze. The colour gains shine, intensity and depth. Nails are perfectly glorious.

The jewel nail varnishes are available in three shades.

The Gold Varnish

This perfect gold shade will surely feature at the top of every gold-loving fashionista’s shopping list. This totally luxury detail of gold lingot finger nails completes a resolutely chic look. A solar shade shines in the most beautiful way on the star Bordeaux and Garnet shades of this season’s wardrobe.