Wednesday 01 December 2021

Malta’s Largest Cleanup meets Crowdfunding

JCI Malta & Malta Clean-up have teamed up on this year’s ‘Let’s Do It’ National Clean-up Campaign that will take place on 16th September 2017.

2nd August 2017 – JCI Malta & Malta Cleanup have today just announced that they are raising funds via a rewards based crowdfunding campaign on ZAAR, to continue working on their project with the aim of cleaning Malta in one day. The campaign is targeting to raise over €10,000 to clean up the islands, while increasing awareness of littering and lack of recycling in Malta and with the ultimate aim of changing the mind-set of the Maltese population.

The €105,081,000 per year spent on solid ‘Waste Management’, based on NSO data from 2015, are clearly insufficient to keep our islands clean. Every day, in our commutes we see things which many Maltese are not happy to share with tourists, and their social media accounts. Much of the plastic and waste in different sites, being a small island, end up in the sea, impacting Life in Water. So much so that by 2050, it is expected that there would be more plastic in the ocean than there would be fish.

JCI Malta, who had already agreed to move forward the global sustainable development goals, which the Maltese government also signed earlier this year, committed to the ‘Let’s Do It’ World clean-up project. Together with Malta Clean-up they have taken a leading role in making sure that Malta successfully participates in World Clean-up Day in 2018. This campaign is the first major milestone towards that target.

The National Clean-up Day, which is happening on the 16th of September, has already obtained the commitment of 29 Local Councils within Malta and Gozo, with the number of councils and locations constantly increasing. The target for the day is to involve at least 10,200 volunteers and 68 local councils, with a total of 204 spots to be cleaned up around the Maltese Islands.

The crowdfunding campaign is primarily offering rewards to volunteers who would like to form part of the clean-up and would like to contribute financially, in exchange for rewards which are redeemed on the same day. Corporates also have a distinct set of rewards, from understanding how to use CSR for public relations to sponsoring a clean-up spot.

This campaign is being driven by JCI Malta and Malta Cleanup, primarily by Valeria Lvova and Camilla Appelgren respectively. Camilla, originally from Sweden, has been running clean-ups in Malta for the past 6 years, dragging her 2 young kids along for the ride. JCI Malta, who has been providing development opportunities for young people in Malta for the last 22 years, has been involved in similar campaigns in 2012 and 2014.

JCI Malta is supported by KPMG, MISCO, the Concept Stadium, Maze Digital and Eduline.


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