Directed by Oscar-winning Tom Hooper, and in collaboration with agency JPA and production company BWGTBILD, Lidl launched an emotional Christmas film for its 2024 Christmas campaign.

Every year, Lidl’s Christmas campaign reinforces its position as the go-to partner for a magical holiday season, offering a diverse product range and celebrating the spirit of sharing.

This holiday season, Lidl is inviting customers on a magical journey of wish fulfilment. The retailer’s latest Christmas campaign delves into the heartwarming question: “What if all our wishes came true?”
In a captivating film directed by Tom Hooper, a family gathers for Christmas dinner and experiences the extraordinary as their wishes miraculously come to life. While each member indulges in their own desires, a young girl’s selfless wish sets the stage for a truly magical Christmas.

Partnering with JPA and BWGTBILD, Lidl has created an emotionally resonant film that celebrates the spirit of giving and the power of kindness. The campaign’s message underscores the notion that the true magic of Christmas lies not in receiving, but in the joy of making others’ wishes come true.

Wishes come true with the Lidl Christmas world

The Christmas season is a time for cherished moments, filled with the joy of family, friends, and acts of kindness. Under the theme “Wishes Come True,” Lidl’s 2024 Christmas campaign and accompanying film once again highlight the importance of sharing and spending quality time with loved ones. Beyond showcasing its products, this year’s campaign emotionally conveys the profound impact of small gestures. It reminds us that the magic of Christmas lies in sharing, and that through kindness, even the smallest acts can create extraordinary moments.

As a reliable partner, Lidl ensures that everyone can enjoy the festive season without financial strain. By offering affordable products and inspiring acts of generosity, Lidl encourages individuals to share the magic of Christmas with others. Through food donation initiatives in Lidl stores across Europe, the retailer and its customers are making a valuable contribution to ensuring that everyone, regardless of their circumstances, can experience the joy of the holiday season.

The magic of sharing

Every day, Lidl serves as a trusted source of fresh, high-quality products for millions of customers. Recognizing its social responsibility, Lidl extends its commitment to the community during the Christmas season. This year, Lidl Malta has chosen to partner with the Malta Food Bank Foundation. To further support this worthy cause, donation boxes will be placed in all Lidl stores, allowing customers to contribute a portion of their shopping directly to the Foundation. Lidl will complement these customer donations with an additional financial contribution.
Lidl customers can easily participate in the campaign by shopping at all participating Lidl stores during the month of December.