Josanne Cassar | Mazda closes 2014 with double digit sales

Mazda closed out a solid year as one of Europe’s fastest-growing carmakers, increasing unit sales in 2014 by 19% year-on-year to 175,028 and its European market share to 1.3%. The Japanese company also chalked up its eighth-consecutive quarter of growth, up 8.7% for the three months ending in December.1

All Mazda’s new-generation models sold well. The Mazda3 spearheaded growth as 2014 sales rose 82% year-on-year to almost 50,000. And at just under 58,000 units, the Mazda CX-5 was the company’s top European seller2. As for the individual markets, Portugal, Poland and Spain led the way, up 79%, 77% and 71% respectively for the year. Mazda also managed impressive growth in its two biggest volume markets: German sales increased by 17% to 52,491, and the UK recorded a 21% rise to 37,7843.

Mazda is confident that it can maintain its growth course in 2015, which will see the launch of three all-new models starting with the Mazda2, which goes on sale in the high-volume B segment in winter. The Mazda CX-3 will then join the rapidly growing city SUV class in early summer, followed by the eagerly anticipated fourth-generation Mazda MX-5 in fall. The 2015 Mazda CX-5 and 2015 Mazda6 also arrive at dealers in February.

Mazda closes 2014 with double digit sales

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