Bay Street Hotel is to undergo a major, multi-million euro upgrade in preparation for its ambitious business plan for 2015.

Closing for a designer-led concept refurbishment from December 2014 and re-opening in March 2015, Bay Street will provide the industry with a new 4-Star hotel forming part of an international leading hotel chain that will cater for the travel-savvy urbanites.

be.Hotel, as the new property shall be named, will emanate modern luxury and ooze a retro-pop style that appeals to visitors who seek a fresh, designer-led experience.

The guests’ public areas will also exude a feeling of Maltese culture and heritage, portrayed in a fresh, modern and zany way that appeals to the design-inspired visitor.

Hotel accommodation

be.Hotel will retain its current 108  de-luxe rooms and 22 de luxe studio apartments. Service is the be-all and end-all. Guest comfort and a pleasurable visitor experience are paramount.

All rooms are to be finished to the highest modern, contemporary design standards to ensure the guests’ ultimate comfort. The use of bright colours, notably yellow and fused with black, green and plum shall project a vibrant look and feel.

Among the other facilities are the rooftop pool with panoramic views of St George’s Bay, a fully functioning, state-of-the-art Spa and Wellness Centre located on the seventh floor, including an eight-person Jacuzzi, a Fitness Room and a highly adaptable, multifunctional room for corporate guests for a variety of uses, ranging from small meetings to theatre-style mini conferences.

“Cognisant of the importance of maintaining life in a product, Bay Street’s hotel operation is again investing in its tourism offering not only by upgrading the property but also by considerably improving its service levels,” General Manager Josefa Grima said.

“All works will be carried out with the least impact on the normally running of the retail and leisure operations of the Complex and we are confident that, once completed, Bay Street Tourist Complex would have significantly upgraded its overall product.”