Sunday 24 May 2020

Nescafé 3in1 unveils new kit for LifeCycle Challenge 2019

Following the weekly early morning training session on Sunday, a group of cyclists and back up team members from LifeCycle Challenge were presented with the new cycling kit by Nestlé Marketing and Corporate Communications Manager Alfred J. Borg. The presentation was held at the Nestlé Consumer Centre in Lija.

Earlier this year, Nescafé 3in1 signed a two-year sponsorship deal with LifeCycle Challenge for 2019 and 2020 editions. Nescafé 3in1 is the title sponsor, and the brand’s name is prominently printed on the front, back and sleeves of the coffee-coloured cycling top.  

Alan Curry, founder of LifeCycle (Malta) Foundation said: “The generous support by Nescafé 3in1 is not only in financial terms but also in the encouragement to further pursue our good cause. Thirty cyclists and five back-up team members have joined this year’s edition.  We are all geared up for the four months of tough training ahead to prepare us for the Challenge.”

Nescafé 3in1 LifeCycle Challenge 2019 will be taking cyclists on a 2,000 km route from Vietnam, to Laos, and Cambodia ending at the Temples of Angkor Wat, a World Heritage Site.

Commenting on the sponsorship, Mr Borg said: “As the main sponsor of LifeCycle Challenge, we admire the strong positive attitude of the team behind LifeCycle Challenge. Their endeavours, efforts and commitment to raise money to be able to further improve the care of kidney failure patients and their relatives is simply commendable.”

This year’s Nescafé 3in1 LifeCycle Challenge marks the 21st edition of the challenge founded by Mr Curry.  Every year, LifeCycle holds a gruelling cycling challenge, each time in different countries to generate the necessary funding for LifeCycle Foundation’s mission. This raises money for life saving equipment to help persons suffering from kidney failure and to raise awareness about organ transplants in Malta.  

Donations to Nescafé 3in1 LifeCycle Challenge 2019 can be sent via sms: 5061 7370 = €2.33; 5061 8920 = €6.99; 5061 9229 = €11.65; or via a call to 5160 2020 = €10, 5170 2005 = €15; and 5180 2006 = €25. Bank details are Swift code VALLMTMT, IBAN number MT 18 VALL 22013000000014814521017, Bank name Bank of Valletta, Account number 14814521017.

Further information on Nescafé 3in1 LifeCycle Challenge 2019 is available on or on Fb:

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