Vodafone has recently been awarded with two Bronze Lions awards at the 60th edition of the Cannes Lions International Festival of Creativity for the newly launched ‘Kiss advert’. The advert was launched as part of Vodafone’s RED campaign in some of Vodafone’s markets, including Malta.
Around 11,000 members of the global creative communications industry came together to be inspired and educated at Cannes Lions – known as the best place to discover the most inspiring, innovative and exciting creative communications from across the globe. Since 1954, the Cannes Lions Awards have set the benchmark for excellence in creative communications. A record of over 35,000 entries from 92 different countries were submitted for the 60th International Festival of Creativity held between 16 and 22 June.
“It is of great honour to be awarded at one of the most prestigious creativity event globally, often refered to as the world’s biggest ad festival,” said Sandro Pisani, Head of Marketing at Vodafone Malta. “To see different creative entries on show at the venue, including our own Kiss advert is of huge satisfaction.”
The advert with the strapline “Good things should last forever”, follows a girl and a boy from the moment they first kiss and documents their lives together, from young adults through to old age. The concept was developed for Vodafone’s latest RED plans which provide a worry-free concept to their customers who can stop worrying about cutting short important phone calls to their loved ones irrelevant of which operator they are subscribed to. The awards conferred to Vodafone include an award for ‘Film Craft and Film’ and an award for ‘Product and Services’. The advert was commended for its cinematic style, shot with a handheld camera used to take close-up shots of the actors, creating the appearance that the camera is chasing the characters throughout the film.
Digital kiosks around the Festival offered delegates the opportunity to review different work with full credits entered into different categories including, Film Craft, Press, Outdoor, Direct, Media, Cyber, Promo, Radio, Design, PR, Mobile, Titanium and Integrated Lions. Exhibitions around the Festival showcase shortlisted work giving the delgates the chance to examine and be inspired by pieces that catch the judges attention. Entries in Film, Film Craft, Branded Content and Entertainment and Titanium and Integrated sections are also screened throughout the week in the venue’s world-class theatres with delegates discovering work from around the world on big screen.
For further information on the 60th edition of The Cannes Lions International Festival of Creativity visit www.canneslions.com.