Tuesday 17 October 2017

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GLOBAL LAUNCH OF NEW BALANCE GEAR LENDING PROGRAM

Last week, The Westin Dragonara Malta kicked off the celebration of the global roll-out of Westin Hotels & Resorts’ successful New Balance gear lending program with a 5k run to benefit Soles4Souls.  The Westin Dragonara Malta is one of more than 70 Westin properties worldwide, from New York City to Tokyo, that combined will run over 6,000 miles (more than the land mass around the world), reinforcing the brand’s ongoing commitment to making fitness convenient for travelers.  The Westin Dragonara Malta is now offering the innovative, exclusive product loan program to guests, empowering more travelers to stay healthy and fit on the road.

From start to finish, The Westin Dragonara Resort Malta is dedicated to making fitness convenient for travellers

On Wednesday 14 November at 11am more than 20 associates from The Westin Dragonara Malta participated in a 5k run around St Julian’s and Sliema, taking associates on a scenic tour as they follow the property’s designated RunWESTIN™ 5k running map.  Westin Hotels & Resorts and New Balance will donate more than 15,000 pairs of shoes to Soles4Souls, an organization that provides shoes to adults and children in need, on behalf of all participating hotels.

No Room for Sneakers in Your Luggage?  No Worries, Pack Light and Stay Fit at The Westin Malta

For just 5 Euros, guests of The Westin Dragonara Malta can now borrow running shoes with disposable insoles and socks to stay active during their stay.

Guests of The Westin Dragonara Malta will also benefit from travel-specific fitness content and added-value experiences provided by New Balance.  New Balance Fitness Ambassador and Exercise TV celebrity trainer Holly Perkins developed exclusive in-room fitness and equipment-free content that includes stretching and strengthening workouts, cardio and yoga.  The program includes “Wellness in Travel” tips from Perkins on nutrition and creative ways to combat jet lag and healthy living.  In addition, New Balance will continue to work with the property to enhance the current three and five-mile local area running maps.

Westin Celebrates Most Successful Pilot Program in the Brand’s History 

Westin’s decision to launch the gear lending program globally was driven by the unprecedented positive feedback from users of the pilot program which launched in 10 target markets in 2010.  Guests also rated the gym in the top five amenities they look for in a hotel and are more likely to choose to work out with the New Balance program in place.  This innovative program eliminates the hassle of packing gear, which surveyed guests listed as a key barrier to working out while traveling.  

For more information on The Westin Dragonara Resort please visit www.westindragonaramalta.com. www.facebook.com/westinmalta or follow the property on twitter.com/westinmalta.

 

 

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