Introducing the Maltese Islands to the World
Air Malta is today launching an exciting new marketing campaign
enabling people to build their ideal video experience of the Maltese
Islands and share it with friends through social media. Everyone who
shares their video will qualify for a 10% discount on almost all Air Malta
scheduled flights and automatically will enter in a daily prize draw to win
two complimentary tickets on the airline’s network.
The campaign is hosted on a dedicated website at ‘mymaltastory.com’.
This specially designed site allows people to watch short video clips of a
wide range of activities across the islands. These include video clips on
fine dining, shopping, cultural sightseeing and sports activities amongst
which are clips on diving in Comino, having lunch at the Citadella, eating
pastizzi in Rabat, sunset watching at Golden Bay and wine tasting in
Birgu. One can even enjoy a virtual journey on the Gozo ferry in just 11
Participants can choose their favourite experiences and combine them
into a single travel video of their perfect day in Malta and Gozo. All they
have to do is catch an Air Malta flight to start living ‘their personal Malta
www.mymaltastory.com will launch with 35 different videos giving users
up to 37,000 different combinations of their idyllic experience on the
To help spread the word about all the amazing experiences in Malta,
participants are actively encouraged to share their videos with friends and
family all around the world via e-mail, facebook, google+ and twitter.
Speaking at the launch, Philip Saunders, Chief Commercial Officer at Air
Malta said, “We are introducing the Maltese Islands to the world in a bold
and innovative manner. It’s all about creating personal stories of
discovery and making people aware of just how varied and exciting it is to
take a holiday or short break on the Maltese archipelago. We are
promoting experiences that highlight the friendly, varied and colourful
aspects of the nation and its people. We’re sure that this campaign,
together with our value-for-money prices, will attract even more visitors to
gain an authentic taste of the islands, and enjoy Malta’s wonderful winter
warmth and sunshine.”
The mymaltastory.com website will further support Malta’s potential in the
winter months as a short break destination, attracting a younger
generation to the islands. The site will create more digital content and
develop a stronger awareness of the Maltese Islands through social
The aim of the site is intended to build a fresh view of what to expect and
do while in Malta. In time it will help build the largest concentrated library
of short online video clips of the islands that include footage produced
both by Air Malta and by the website’s users themselves.
This new project is in line with Air Malta’s new brand strategy by seeking
to represent, amplify and extend the significant and positive values,
attributes, experiences and opportunities that Malta has to offer to new
and returning visitors. The airline’s efforts are towards promoting the
islands’ greatest assets by being the ambassador and guide to the very
best Maltese experience.
Setting up a ‘MyMaltaStory’ profile is easy and simple. It is a two-step
process using the client’s existing facebook, twitter or e-mail accounts.
Users who don’t sign up can still view and use most of the site’s
functionality. All videos have been compiled from a third person point-ofview
bringing the viewer directly into the scene.
To celebrate this launch, each day from today till the 24th December
2012, Air Malta will randomly pick two winners from those users who have
created a story on mymaltastory.com and share it. Each winner will be
given a free return flight to/from a destination of their choice.
All users who do the same but not manage to win will be given a gift by
Air Malta to use within the same day. This campaign will last until the 31st
December 2012. Upon electing to redeem the gift, users are directed to
their profile screen where that day’s gift will be announced. They will also
receive an e-mail with all the information.
The more stories one creates the more chances of winning as each story
created is considered as a new entry. Terms and conditions apply.