Thursday 17 April 2025

“A strong personality is the sexiest thing” Roberto Cavalli

“I have a woman in mind when I design: she
is a positive person, cheerful, joyful and
confident, has glamour in her veins, is a
master of her own destiny.
I love women who are independent and free,
strong-willed and stubborn.
A strong personality is the sexiest thing to
me”
Roberto Cavalli

The Roberto Cavalli perfume belongs to the ambery floral family. It is an exuberant and sunny fragrance whose top notes, lit by pink peppers, exude a genuine strength of character. Vibrant and sensual, it exhilarates and mesmerises from the very first contact.
At the heart of the Roberto Cavalli perfume one finds all the majesty of the absolute of orange blossom. It is a colour as much as a scent that reveals an ultra-feminine trail and leaves no-one indifferent.
This sensuality finally wraps itself into the captivating base notes of the Tonka bean that leaves an appetizing imprint on the skin… essentially addictive.
Louise Turner, perfumer at Givaudan, created the Roberto Cavalli signature fragrance.

 

The artistic line of the Roberto Cavalli perfume bottle recalls the voluptuous curves of a sensual woman. The solid glass base evokes the strength and the power of its character. Crowned by a tiara-shaped cap formed by Roberto Cavalli’s golden seal, the bottle is adorned with a tigerprint
necklace reminiscent of its creator’s emblematic animal prints.
The bottle slides into a golden case enhanced with flamboyant reflections. Roberto Cavalli’s signature stamp is printed in relief on the front. The case is shaped like a seamed sheath dress with a turquoise hip-belt, typical of the unique colour work offered by the Florentine fashion house for over forty years.

The marketing campaign

The scene takes place in a sumptuous residence, lighting up the summer night. A woman pushes aside dreams and succumbs to desire. She is an entrancing woman, who attracts and holds the attention of all. A woman whose silky and vibrant skin captures the heat and retains the light.
She has a feline step, the regal grace of a tiger. Silk dresses her, gold adorns her neck, and the perfume transports her. Her dress covers and uncovers her, preceding and following her like an impregnable wave.
Wherever she goes, the party is a palpitation. Heat is in the air. Life becomes a show. She makes a spectacular entrance and suddenly, there is only her. She captures the attention of all around her. She captivates the audience. Her personality fascinates as much as her beauty.
Elisa Sednaoui naturally embodies the Roberto Cavalli woman, this indomitable woman on whom all eyes focus. Her feline eyes, her elegance and artistic talent express themselves in fashion, film and music making her a unique woman.
Elisa is the image of the Roberto Cavalli perfume in a campaign directed
by Johan Renck (film) and Steven Klein (photography).

Member of the press were recently invited to the launch of the new Roberto Cavelli marketing campaign with an “animal print” inspired event hosted by Franks and Le Meridien, St Julian’s. Everyone was asked to dress with a touch of animal print, and following the presentation of the new perfume, a sumptuous dinner was served.  Those present were then invited for an overnight stay at Le Meridien in one of the beautiful Starwood Preferred Guests suites with an amazing view of Balluta Bay.

Robert Cavalli perfume is available in Malta through Franks, the Perfumery.  

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