Staff at Hard Rock Cafe Malta will be dusting down their catsuits and donning their fake moustaches to become Freddie For A Day on Friday 5 September, and a Tribute Concert with the best of Freddie Mercury and Queen music on Sunday 7 September to raise funds and awareness for the Mercury Phoenix Trust and the fight against AIDS and HIV.
Freddie For A Day, now in its fourth year, is a fundraising initiative of the Mercury Phoenix Trust which encourages friends and fans around the world to spend the day dressed as Freddie Mercury on what would have been the legend’s birthday.
Director of European Marketing for Hard Rock International Marc Carey, said: “Hard Rock International are delighted to be working alongside Queen and The Mercury Phoenix Trust on their annual Freddie For A Day. Hard Rock has long been associated with the rock legends and their charity, raising $350,000 through the sales of a Queen Signature Series T-Shirt and even setting up a ‘mobile’ restaurant backstage at the Freddie Mercury Tribute Concert at Wembley Stadium in ’92. Each cafe throughout Europe will be encouraging local Freddie fans to come along dressed up as the icon and to raise funds for this great cause.”
Customers and staff at each Hard Rock Cafe are invited to join in on a day full of Queen music, moustaches, Freddie costumes, Music Quizzes and a LIVE Tribute Concert with the best music of Queen and Freddie Mercury. This is a special occasion which numerous talented musicians and singers from bands like 12th Ode, The Creepers, 26 Other Worlds, Cinnamon war, Different Strings, Purple Haze, Fakawi, Fire, Mojo, Scar, What The Funk, Xarulu’, and others, united, to perform a memorable best of Freddie Mercury and Queen two hour concert
Claudia Walker of the Mercury Phoenix Trust said: “Freddie For A Day is a global AIDS fundraising and awareness campaign, enabling fans around the world to help the Trust in its work and have fun whilst doing so. Our partnership with the Hard Rock Cafe will further raise the profile of Freddie For A Day as we join forces in many cities to celebrate Freddie’s life and help those less fortunate to fight this terrible disease which ended his life”.
Emma Donoghue from the Trust adds:
“What started out as a quick chat over a cup of coffee, turned into this phenomenal working relationship we now have with the Hard Rock Cafe – the teams from both Universal Music and Hard Rock have really captured Freddie’s legacy and are throwing some incredible events during the first week of September, culminating on the 5th of September – which would have been Freddie’s 68th birthday! So get your Freddie’s Ready and let’s raise some serious money for The Mercury Phoenix Trust!”
What: Hard Rock Cafe Malta Hosts Freddie For A Day – Tribute Concert
When: Sunday 7 September, 2014 (Eve of Public Holiday)
22:30 – Event begins
Where: Hard Rock Cafe Malta
Level 2, Bay Street Complex, St Julian`s
Admission: Euro 5 – 100% to benefit Mercury Phoenix Trust
All ages welcome