Thursday 25 April 2024

A common pursuit of excellence

Anchovy Luxury, named official film crew for the 2013 Superyacht cup

This summer, as the world’s most elegant yachts sail around the magical Balearic islands, fans from around the world will be able to re live the experience of the event from the comfort of there homes with photography and film captured by Anchovy Luxury.

Anchovy Luxury has recently been named the official film crew for the 2013 Superyacht cup which will be held between the 19th and 22nd June in Palma de Mallorca. The event now in its 16th edition has all the makings of an electrifying yachting event. The most elegant J boats and super sailing yachts in the world will converge in June to sail side by side with families, friends and professional crews working in harmony with one another, setting the scene for a impeccable sailing week.

Anchovy Luxury, a Holistic Luxury marketing agency, as well the Superyacht cup have a common pursuit for excellence, both striving for the highest levels of quality and creativity.

“This is a very exciting opportunity for Anchovy Luxury, we strive on taking ideas from our clients, nurturing them and transforming them into multimedia masterpieces, with the sole aim of guiding our clients towards their end goal.” – Benji Borg, Partner, Anchovy Luxury

Now in its 17th year, The Superyacht Cup is the longest running superyacht regatta in Europe and the Mediterranean. The event has become a favorite with owners, friends and captains around the world that visit Palma de Mallorca annually for the 4 day Palma regatta. Famed for its central location and reliable wind conditions in the Bay of Palma, the Superyacht Cup provides an ideal combination of professionally managed racing with a relaxed and fun atmosphere ashore.