GOLD MEDAL FOR ALITALIA – THE AIRLINE PREFERRED BY ITALIANS
Alitalia and Air One have been recognised by the pollsters from the German Institute for Service Quality as: “the best airlines in terms of services offered to their customers”, winning gold medals thanks to the high rates of satisfaction achieved, 82.6% for Alitalia and 82% for Air One.
The “Champions of Service” study was carried out by the German Institute for Service Quality (DISQ) on a sample of 74,000 Italian consumers, analysing the service offered by 274 companies, divided into 49 categories including airlines, train operators, airports, banks, online companies, supermarket chains, bookstores and other retailers.
According to DISQ, Alitalia and Air One are the leaders in both the airline chart, surpassing even the German carriers Lufthansa (78.7%, 4 points fewer than Alitalia) and Air Berlin (75.3%, 9 points fewer than Alitalia) and in the transport companies chart (trains, ships, coaches).
AIRLINE CHART
Company |
Score |
Diff. vs Alitalia |
Alitalia | 82,6% | |
Air One |
82,0% |
|
Lufthansa |
78,7% |
3,9 pp |
Air Berlin |
75,3% |
7,3 pp |
Meridiana |
73,5% |
9,1 pp |
TRANSPORT COMPANIES CHART
Company |
Score |
Diff. vs Alitalia |
Alitalia |
82,6% |
|
Air One |
82,0% |
|
Italo (NTV) |
75,6% |
7 pp |
Trenitalia |
55,6% |
27 pp |
Tirrenia |
61,1%% |
21,5 pp |
Furthermore, according to the DISQ study, traditional airlines are widely preferred to low cost carriers (67% approval rate, -11 points).
TRADITIONAL COMPANIES VERSUS LOW COST CARRIERS
Company |
Score |
diff. vs Alitalia |
Ryanair |
77,0% |
5,6 pp |
easyJet |
76,0% |
6,6 pp |
Blu Express |
73,0% |
9,6 pp |
Vueling |
70,0% |
12,6 pp |
“We are very proud of this recognition by the German Institute for Service Quality – said Gabriele del Torchio, CEO of Alitalia – winning the Gold Medal for the services offered to our customers rewards the work which has been carried out by the Alitalia management in recent years and the choices made meet with the satisfaction of our customers, to whom we are truly grateful. One of our goals – adds Del Torchio – is to satisfy the needs of our customers by offering them quality service and efficiency. This award is a further incentive for us to continue on the path of regular improvement.”
During Summer 2013, Alitalia will operate more than 4,800 flights per week to a network of 101 destinations, including 26 in Italy and 75 in the rest of the world, with 24.3 million passengers carried in 2012.
- May 24, 2013 No comments Posted in: Press Launches