HUGO BOSS and its local retail partner VF Group Malta will be hosting the world-class sailing champion, Alex Thomson prior to his competing in the Rolex Middle Sea Race aboard the HUGO BOSS Racing Yacht. Starting from the Grand Harbour in Malta on the 21st of October, Thomson will be racing the high-speed Imoca 60 class, which has been sponsored by HUGO BOSS for now over a decade of success.
Alex Thomson is one of the most appealing yachtsmen of his generation, being the youngest to win a round-the-world race along with setting three sailing world records. Most recently in the 2016/2017 Vendée Globe, he cemented his reputation with a podium 2nd place finish.
HUGO BOSS has sponsored ALEX THOMSON since 2003, boasting one of the most successful and durable partnerships in the sport of yachting. As an internationally successful organization, HUGO BOSS has become synonymous with fashion and lifestyle, outfitting Alex Thomson and his team with high-performance clothing for every imaginable type of weather condition, as well as with high-fashion apparel for all their formal events and functions. The HUGO BOSS Imoca 60 serves as a brand ambassador strengthening the perceived association between HUGO BOSS and sailing while promoting the company’s spirit of modernity, elegance and confidence.
The Rolex Middle Sea Race, an event of prestige and grandiosity is a staple for local industry in Malta and one of the world’s most renowned yachting events. This October, the 38th edition will commence, hailing 53 yachts from 20 countries. Taking place in the ‘Crossroads of the Mediterranean,’ the course has been described by Cognoscenti as the “most beautiful in the world” with its spectacular seascapes, rugged islands, active volcanoes and raw beauty.
To support Thomson’s participation, VF Group and HUGO BOSS have planned a series of initiatives in the run up to the start of the Rolex Middle Sea race, all of which are being supported by Veuve Clicquot and global partner Mercedes Benz.