Friday 23 August 2019

Details of Nescafé 3in1 LifeCycle Challenge 2019 revealed


Nestlé presents its €35K title sponsorship cheque for 2019

The Nescafé 3in1 LifeCycle Challenge 2019 will take the 27 cyclists through three incredibly beautiful Asian countries – Vietnam, Laos and Cambodia.  Sponsored by Nestlé’s signature brand Nescafé 3in1 for two consecutive years, the Challenge will take place between 12th and 21st September. The cyclists and support team will fly from Malta on 9th September and land back on 24th September 2019.

This was announced by LifeCycle Founder of 21 years Alan Curry during a press conference held at Nestlé Head Office in the presence of The Hon. Minister for Economy, Investment and Small Businesses Dr Christian Cardona, Nestlé Country Manager Giuliana Isolani, and Nestlé Marketing and Corporate Communications Manager Alfred J. Borg.

“Simply called “Nescafé 3in1 LifeCycle Challenge” owing to the three South East Asian countries we are visiting; the cyclists will travel almost 2,000 km in 10 days,” said Alan Curry.  “The landscape in Vietnam is of rich vegetation and long climbs while in Laos and Cambodia we will see long distances through remote villages, following the Mekong Delta. The finish is at one of the world’s greatest wonders, the iconic Angkor Wat. The temperature is expected to be 30 degrees plus, with humidity levels over 90%. Sleeping will be in tents. When we use the word “Challenge”, we really mean daring…and certainly not for the faint-hearted.”

Nestlé Country Manager Giuliana Isolani presented Nescafé 3in1 contribution, a cheque of €35,000, with €25,000 of this amount going towards a new research programme in kidney disease at the University of Malta, and €10,000 towards Renal Unit Support Health Hub (R.U.S.H.). Ms Isolani said: “Being associated with such a dynamic organisation, we appreciate not only the balance in life through sports, but also the contribution which sports can give to society and especially those in need.

We, at Nestlé, are fully convinced of the supporting role that our most loved coffee brand by the Maltese population, Nescafé, could have in achieving goals for a good cause. May this be only the start of a long journey together.”

LifeCycle (Malta) Foundation, the only NGO that raises money to support patients suffering from kidney failure, covers three principle areas: awareness, treatment and research.  To achieve these goals, the Foundation works hand in hand with the medical staff at the Renal Unit of Mater Dei Hospital and the University of Malta Research Trust (RIDT).  

For the past twenty years, LifeCycle has supported the needs of kidney disease patients and their families, as well furthering awareness on organ transplants in Malta in collaboration with the Transplant Support Group. Last November, LifeCycle Foundation set up a new project called R.U.S.H. to offer a comprehensive support network for patients.

The money collected each year from various businesses and individuals go towards the needs of kidney disease patients at the Renal Unit.  This includes the yearly support for “Traccia” software which facilitates the procedure of finding the right match for renal patient compatible with a kidney donor. 

In addition, LifeCycle – R.U.S.H. is paying for psychological support to almost 300 kidney patients and kidney donors, talks on health and nutrition, as well as offering free fitness sessions to renal patients undergoing dialysis treatment.

Minister Dr Christian Cardona said: “It is inspiring to see so many people coming together to give their time, money and expertise in the service of others. Entrepreneurs and our private sector are the backbone of this country. When they harness their abilities and channel this towards social and environmental good, the whole community can only benefit.”

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