YouTube has confirmed today the availability of its YouTube Partnership Programme (YPP) to the ecosystem of local content creators in Malta.
Thanks to YPP, content creators eligible to the program can now earn money from their videos on the video-platform, monetizing their contents with ads.
Hon. Silvio Schembri, Junior Minister for Financial Services, Digital Economy and Innovation thanked Google for being open for discussions with the Maltese Government on the Youtube Partnership Programme and now looks forward to seeing Maltese artists and content creators benefit from it on par with other European citizens. Hon. Schembri said that “we will be helping local content creators to make the best use of the YPP with an information event together with Google.” He added that the Government will continue to support Google to further invest in Malta’s thriving digital economy.
Enrico Bellini, Public Policy Manager, Google said: “We are happy to announce the availability of the YPP in Malta, a sign that positive and concrete results are reachable through dialogue and collaboration between creators, institutions and companies to help protect and monetize contents online. With this further improvement we hope YouTube will become even more an engine for growth, bringing new opportunities for the Maltese creative ecosystem”.
Content creators can also have access to a wide range of tools and resources to make the most of their content on YouTube. At the YouTube Creator Academy, they will find tips and lessons on topics like how to create great content, or suggestions on how to grow your community, as well as deep dives on marketing, analytics or video production, while the Creator Community gives creators a place to meet each other, find collaborations, and more.
More information about YouTube Partnership Programme are available visiting YouTube Help Center.