Friday 29 March 2024

The Concept Stadium lands on Planet Hollywood

The world-famous Planet Hollywood, a themed restaurant chain inspired by the glitz and glamour of the Hollywood movie scene will open its doors in Baystreet St. Julian’s, Malta in June 2019. The Concept Stadium, a boutique marketing consultancy agency based in Malta, has recently been appointed as its creative marketing partner.

The Concept Stadium are coordinating the full marketing strategies of the international franchise including the design, branding and launch event organisation as well as the management of all its social media, digital campaigns and activations in Malta.

A spokesman for Planet Hollywood commented, “The Concept Stadium understood our business direction right from the start. It is such a pleasure and a rare find, and we are happy on how they are expertly providing fresh ideas and activating all the crucial marketing disciplines under one roof.”

Jonathan Dalli, CEO of the Concept Stadium, said: “This client acquistion further strengthens our efforts of internationalisation by partnering with our clients. It is clients like Planet Hollywood that can give testimony to our commercial creative approach, and who keep us driven in our mantra and what we do on a daily basis. The chance to build such an iconic brand locally, one that is famous world-wide is every agency’s dream brief and we’re really looking forward to showcase our insight on their entire customer journey through a Marketing and PR activation and a digital marketing strategy that positions Planet Hollywood as a true market leader in the local scene”.

Commenting further, Jonathan Chetcuti, COO of the Concept Stadium, respectively added, “We are delighted to have been appointed the marketing agency for Planet Hollywood in Malta, as we seek to help them further develop both their brand and their marketing strategy in the local market. We have some really exciting ideas and we cannot wait to see the brand come alive and further develop our marketing and digital concepts in the near future.’’

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