When it comes to luxury, nothing compares to the quality and craftsmanship of Ermenegildo Zegna Su Misura, a completely personalized service where every detail and every stitch is carefully executed to match the characteristics and personality of the individual customer. The unmistakable style of Zegna Su Misura is extremely tailored and is characterized by precious details. Each Su Misura garment bears the distinctive combination of luxurious fabrics and sartorial excellence that has distinguished Zegna for over a century. Yet the Su Misura story begins long before a Zegna tailor expertly takes the client’s measurements and works with him to select the cut, style and fabric best suited for his individual needs. At the heart of everything is the fabric, which will always give Ermenegildo Zegna a distinct advantage over its competitors.

When young Ermenegildo Zegna first launched his dream of becoming the most important Italian manufacturer of precious fabrics, and founded Lanificio Ermenegildo Zegna (Zegna Wool Mill) in 1910 in his home town of Trivero, his quest to procure the finest available wool, cashmere and mohair pushed him toward distant lands such as Australia, Mongolia and South Africa to find it. Still today, the most valuable lots of wool and other noble fibers travel from far-off countries all the way to Italy’s Lanificio Zegna located 700 meters above sea level in the mountainous region surrounding the city of Biella. Here Zegna transforms these precious natural fibers into superfine yarns, and fabrics that are unsurpassed in terms of quality, fineness and wearability.

Skillfully mixing the yarn with wool fibers and other raw materials, Zegna has reached great lengths in the perfection of its fabrics. To better understand the degree of its extraordinary achievement in creating Zegna wool yarn from 17 microns (for extra fine quality fabrics) to 13 microns (for ultrafine fabrics), just think that a single human hair is 50 to 60 microns and the most flexible Scottish tweeds measure 35 microns. The most exclusive of these premium fabrics is the “Vellus Aureum Selection.” Averaging a mere 11.5 microns, all “Vellus Aureum” wool fleeces entered in the annual Vellus Aureum Trophy competition are transformed by Lanificio Zegna into some of the most beautiful fabrics that man has ever known. Only enough for 60 “Vellus Aureum Trophy Selection” cut lengths are produced annually, as nature limits the supply. These highly exclusive fabrics are then artfully crafted into Ermenegildo Zegna Su Misura suits, customized to the requirements of tailoring connoisseurs around the world and characterized by precious personalized details. From hand-carved buttons to the engraving of the client’s name or initials on the garment bag and hanger, every step is executed with extreme care by expert craftsmen who share Ermenegildo Zegna’s passion for excellence. As a finishing touch of customization, the customer’s own name is woven onto the selvedge of each cut length.

Su Misura Perfection
When the Su Misura service was first introduced in the Seventies, it was a natural evolution of Zegna’s unsurpassed excellence in fabric innovation and tailoring excellence. The service was designed to provide a completely personalized sartorial experience, enabling Zegna to dress any many in the manner best-suited for his style, personality, measurements and body type. From custom made suits, jackets, trousers and overcoats to shirts, ties and personalized accessories, Zegna is able to deliver fully customized items within a few weeks with the same unmistakable craftsmanship that characterizes the brand.