Kia Motors has once again reinforced its reputation for the highest design standards, picking up two prizes at the 2016 Red Dot Awards for Product Design, one of the most prestigious international product design competitions.
The new Kia Sportage compact SUV and Optima sedan – the carmaker’s two latest models – both received coveted Red Dots. The independent judging panel even honoured the Kia Optima with a Best of the Best award, the competition’s highest distinction, for which only the most ground-breaking designs in a category are eligible.
The new generations of the Optima and the European Kia bestseller, the Sportage, were launched across Kia’s global markets earlier this year. These new prizes have seen both models defending their Red Dot Awards – both the previous generations of the Kia Sportage and Kia Optima also received Red Dot awards in 2011, while the Optima retains its Best of the Best prize. Since 2009, when the first-generation Kia Soul won the carmaker’s first award in the competition, Kia’s design teams have gone on to achieve a total of 15 Red Dot Awards. Now, in 2016, every model in the current Kia product range has a Red Dot.
Peter Schreyer, President and Chief Designer of Kia Motors Corporation, commented: “Our international design team has every cause to be exceptionally proud of these most recent awards. The first Red Dot Awards for the Kia Sportage and the Kia Optima were already great successes. It is a very special achievement to further develop a first-rate, prize-winning model so that the new design also convinces the expert jury of this globally respected and prestigious design competition.
“The two award-winners are important models for our brand. The Sportage has been the brand’s bestseller in Europe for many years. The Kia Optima, which is one of the strongest selling Kia models worldwide, also embodies the development of brand in a very special way: the third generation, which arrived on the global stage in 2010, acted as the catalyst for the design-led transformation of Kia’s product range in the following years. Both the new Kia Sportage and the new Kia Optima stand out very strongly from their rivals in their respective categories on account of the clarity, distinction and sporty elegance of their exterior design. Both cars also feature a completely redesigned, premium-standard interior with modern, horizontally aligned and very ‘clean-looking’ design.”
Both models received the highest rating of five stars in the European safety test Euro NCAP,. Like all Kia cars, the Kia Sportage and Kia Optima are sold with Kia’s unique seven-year warranty.
Kia is represented in Malta by Cars International, Mdina Road, Qormi. For more information or to book a test-drive on any Kia car, send an email to [email protected], call on 2269 2120 or visit the website www.kia.com/mt or Facebook page Kia Motors Malta.