Ent-ICE-ing vanilla flavoured snowball and snowflake shapes made with wholegrain, which are high in fibre, and contain nine essential vitamins and minerals

Kellogg and Disney have teamed up to bring a sprinkle of Frozen magic to the breakfast table with the launch of a new cereal offering. The Kellogg’s Disney Frozen Cereal is set to add some fun and sparkle to morning times in Maltese households.

The Kellogg’s Disney Frozen cereal, which is made with wholegrain, has nine vitamins and minerals and is high in fibre, was created specifically to meet Disney’s nutritional guidelines. In 2006, Disney became the first major global media company to establish clear nutritional guidelines as part of the company’s ongoing commitment to developing healthier foods for children using its brands and characters.

A spokesperson for Kellogg’s in Malta said “Many families have been captivated by Walt Disney’s film Frozen, and with its much-loved characters and special charm. At Kellogg’s, we strive to delight families every morning through our brands, so we are incredibly excited about this collaboration with Disney. We’re confident that our new cereal featuring Disney’s Frozen will add a unique sprinkle of magic to breakfast tables across Malta and Gozo.”

Kellogg’s Disney Frozen cereal is set to take Europe by storm this spring and its arrival on shelves coincides with the launch of Frozen Fever, Disney’s new animated short film being shown with Disney’s live-action film ‘Cinderella’. Frozen Fever tells the story of Anna’s birthday and Elsa and Kristoff are determined to give her the best celebration ever, but when Elsa catches a cold, her powers may put more than just the party at risk.

For more information on the Kellogg’s Disney Frozen cereal one can visit www.kelloggs.co.uk.