Saturday 20 April 2024

DHL helps deliver MotoGP™ to audiences in Malta

DHL, the world’s leading logistics company, has announced a new three-year partnership with the world’s premier motorcycle racing championship, MotoGP™. The partnership will see DHL support the logistics needs of MotoGP™ and its sister championships, Moto2™ and Moto3™.

As Official Logistics Partner of MotoGP™, DHL offers its extensive motorsports logistics experience and know-how to the MotoGP™ World Championship over the season, spanning 18 races in 14 countries.
“We are delighted to be delivering the MotoGP™ experience to race fans in Malta,” said Charles Schiavone, Country Manager, DHL Express Malta. “DHL has over 30 years of experience in managing motor sports logistics, which has allowed us to develop specialist services and extensive know-how in moving racing vehicles and equipment over oceans and borders.
“As Official Logistics Partner of MotoGP™, we are able to offer this unrivalled experience to help the sport’s organisers focus on the race action, which in turn will generate unforgettable experiences for DHL’s customers, employees and partners.”
For each MotoGP™ season, more than 80 bikes and 350 tons of equipment for the teams and the championship organisers need to be transported by sea, air and road across a total distance of approximately 90,000 km within just nine months. With tailored solutions for packing and handling motorsports equipment and in-depth knowledge of customs and transport regulations in all the markets where the MotoGP™ operates, DHL is well positioned to support the ‘race before the race’.
“This new partnership with MotoGP™, the oldest of all motorsports world championships and the premier racing event on two wheels, further showcases that DHL is the provider of choice to the motorsports and automotive sectors,” said Ken Allen, CEO, DHL Express. “We are very excited about having the opportunity to get behind the handlebars of the championship’s logistics operation and to offer high quality international shipping services to MotoGP™.
“As with the other motor racing championships in our world-class partnership portfolio, MotoGP™ will also give us an opportunity both to engage with an incredibly passionate global fan base and to create even more high-octane experiences for our own customers, employees and partners.”
Alongside the logistics activities, the partnership will also include extensive marketing opportunities. There will be customer hospitality and logo usage rights for customer marketing initiatives and DHL will also benefit from track-side advertising at MotoGP™ races, providing exposure to live television audiences in 207 countries.
“I am very pleased to have reached this agreement with a company like DHL because the result will be very beneficial for both parties,” said Pau Serracanta, Managing Director, Commercial Area, Dorna. “DHL will enjoy outstanding visibility at circuits, events and via the many broadcasting platforms MotoGP™ employs, plus they will benefit from being able to organise various activities for guests at MotoGP™ events.
“Dorna will benefit from a logistics service that spans the globe, which will allow us to maintain our values of speed and efficiency on which the championship has been built.”
DHL’s world-class portfolio of partnerships contains a number of motor racing championships and teams, including Formula 1®, Formula E, WTCC, WEC, Andretti Autosport, Audi_ABT and Kalitta Motorsports.