Thursday 28 March 2024

Cortefiel and Women’s Secret to open on Level 2 at Bay Street

Level 2 at Bay Street, Malta’s leading shopping, dining, leisure and entertainment centre in St George’s Bay, St Julian’s, is currently undergoing a major refurbishment.
Inspired by a vortex, the designers have enhanced the classic shop façade idea to recreate an elegant European piazza with classic boutique shop fronts. The entrance to the retail area will also be dressed up with a similar portal, inviting patrons to walk in and enjoy this new retail experience.  Tables and chairs will be placed in the piazza for people to meet and hang out.

The Bortex outlet is being consolidated on the left hand side of this Level and there are two new openings: women’secret in the coming days and Cortefiel in October.
Grupo Cortefiel, one of Spain’s leading clothing manufacturers, which even owns the women’secret brand, owes its origins to a humble haberdasher’s shop which the brothers Felipe and Rufino García Quirós inherited in Madrid in 1880. Over the next 40 years the shops expanded to three under the name Almacenes Quirós.

The family changed the name to Cortefiel in 1946, intending to offer more of a tailoring business. It became a pioneer in innovation and used the same mass production technique for shirts to make men’s suits.
The brand became a watchword for quality traditional outfits targeting men and women with a youthful outlook on life and an open, enquiring mind. Among its clients were US President Lyndon B. Johnson, the actor Peter Falk, who played Colombo wearing a Cortefiel gabardine and Bill Cosby.

Today Cortefiel is present in 29 countries with 393 direct operated stores and franchises. Through its collections, the brand invites customers to discover a fashion alternative offering quality and fabulous styles. Cortefiel boasts the latest looks and comfort for people who see the world through today’s eyes.
Women’s secret was first launched in 1993 and, just over 20 years later, is Spain’s leading female underwear, lingerie and swimwear brand. Designed for cosmopolitan, natural, feminine and sensual women aged 25-45, these are women who are dynamic, innovative, curious and active. Age does not matter. They wish to feel comfortable and sexy every day, and at every moment.

The brand philosophy revolves around creating new ideas to make life simpler and more fun, on occasions provoking feelings and emotions and on others offering solutions. There are currently more than 630 stores in over 50 countries, enabling the company to perfectly recognise the characteristics of women in many different spots on the planet.
Women’s Secret has a product range built around the motto ‘pretty, comfortable, sexy’. The products include lifestyle intimates for every occasion, underwear, sleepwear, homewear, swimwear and accessories, which take in hats, beach wraps and bags.

The brand is committed to quality and innovation, and designs new collections made with new-generation fabrics and the latest technology; concepts that match the latest trends and give solutions to specific needs. To ensure the right fit, a pattern design department in their offices ensures that its garments have a perfect fit to guarantee the best look for every occasion.
A major innovation on Level 2 is the Champaign Bar concept to enable clients of the stores on this level to be pampered by their hosts. This will occupy the central area outside the stores and is something totally new for Malta.

Bay Street is open from Monday to Sunday from 10 a.m. to 10 p.m. For more information telephone 2138 4211 or visit the Bay Street Facebook page http://www.facebook.com/baystreetmalta 

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