One of the most popular community areas in the urbanised part of Ħad-Dingli was “brightened up” following an initiative by British American Tobacco Malta in cooperation with Ħad-Dingli Local Council, led by Mayor Sandro Azzopardi.

Held under the theme of “Bringing value every day to society”, British American Tobacco in Malta took the initiative to refurbish Ġnien il-Familja in the locality of Ħad-Dingli. With the aim of supporting local authorities in one of their top priorities, company employees carried out various activities including painting of benches and railings, tree planting and other beautification activities. British American Tobacco Malta also covered other expenses involved in this embellishment initiative.

British American Tobacco Malta’s Head of Trade, Mr Charles Saliba, said: “Through this CSR initiative we believe in making a positive difference by enhancing a public space for the enjoyment of the community. While last year, the company enhanced the area around Fort Rinella in Kalkara administered by Fondazzjoni Wirt Artna, this year we collaborated with Ħad-Dingli Local Council.”

Mayor Azzopardi said: “While our locality is adorned with open spaces not only on the outskirts but also within its urban core, it is a challenge to keep these community spaces constantly in good condition with our limited resources. In this regard, Ħad-Dingli Local Council is grateful for the support extended by British American Tobacco Malta and its employees as their initiative has significantly contributed towards the upkeep of Ġnien il-Familja.”

British American Tobacco was formed in 1902 as a joint venture between the UK’s Imperial Tobacco Company and the American Tobacco Company, founded by James ‘Buck’ Duke. In 1907, BAT set up a sales depot in Malta. In mid-1950s, Rothmans set up a factory in Malta operating under the name of Carreras. In 1972, BAT and Rothmans established a factory operating under the name of Central Cigarette Company Limited (CCCL). In 1999, BAT and Rothmans merged globally ensuring a smooth transition of CCCL into the BAT Group. Following Malta’s entry into the EU, BAT Malta refocused as a trade marketing organisation.