The former Bay Street Hotel, now renamed as the be.HOTEL, which is currently undergoing a major, multi-million euro upgrade in preparation for its ambitious business plan for 2015, is now officially a member of the Preferred Hotel Group.

Preferred Hotel Group follows a different business model to those of the hard-flag hotel chains since it does not own, operate or manage any of the properties within its portfolio. This comprises more than 650 independent hotels and resorts in over 85 countries which are all independent entities, each offering their distinct and unique personality, setting, design and array of amenities.

While no two properties are the same, all hotels and resorts affiliated to Preferred Hotel Group must follow and abide by stringent guidelines. Properties must adhere to the Preferred Global Standards of Excellence, which are measured by professional, third-party experts acting as guests anonymously and real-time quality assessment scores extracted from numerous social media sites worldwide.

Preferred Hotel Group member hotels are regularly rated among the top in the world. In January, 2014, Forbes Travel Guide included 13 Preferred Hotel Group member hotels in its five-star list and 37 hotels to its four-star list.

The General Manager for be.HOTEL at Bay Street, St Julian’s, Ms Josefa Grima, said in a statement: “After 14 years of operating Bay Street Hotel, we are all very excited by our rebranding name change to be.HOTEL, our new designer-led concept for our rooms and public areas, and our affiliation with Preferred Hotel Group is now the cherry on the cake.”

Ms Grima went on to explain that this affiliation will bring competitive advantage through brand prestige and global operating scales: “be.HOTEL will benefit from strategic group, corporate and leisure sales through a highly developed, integrated marketing solution, comprehensive revenue management and global connectivity.”

To the guest, Preferred Hotel Group is a one-stop, trusted resource for their travelling experience in some of the finest independent hotels in the world.

be.HOTEL will be operating again under its new name and recent affiliation and will be welcoming its first guests next month. The property will exude a feeling of Maltese culture and heritage portrayed in a fresh, modern and zany way that excites the young visitor.

For more information visit www.behotelmalta.com. For bookings and further enquiries e-mail info@behotelmalta.com.